iHeartMedia has recruited Donna Pickett for the role of executive VP of Marketing/Digital Products. Pickett comes to iHeartMedia from Cannella Response Television—a TV direct response media agency—where she was VP of performance-based media. Prior to her most recent role, she spent over two decades at Time Life.
“Donna brings a wealth of music direct marketing experience gained over 20 years at Time Life, where as senior VP she headed subscriber marketing for the music business, among many other marketing and management roles,” the company said in a statement. “With her strong direct marketing skills, strategic vision, and hands-on operational strength, she will help drive the company’s digital streaming businesses to new levels of success.”
Pickett will be based out of the company’s New York office and will report to iHeartMedia president Darren Davis and will work closely with chief product officer Chris Williams. The iHeartMedia Marketing and Business Intelligence teams will report to her.