PodcastOne has recruited media sales veteran Dean Canter to be national sales manager. Canter comes to the company with a deep background in radio sales, having most recently served as sales manager at CBS Radio modern rock KROQ and CHR KAMP-FM Los Angeles.
Canter previously served as national sales manager for CBS Radio, managed the West Coast region at CBS Radio Sales for national rep firm Katz Media Group, was a general sales manager at Emmis Communications Los Angeles and also VP/general manager at Interep.
“It’s rare to find someone with an extensive radio background who understands podcasting as well as Dean does,” PodcastOne executive chairman and founder Norman Pattiz said. “Working with [president] Kit Gray, [COO] Greg Batusic and our existing management team and sales force, Dean brings history and an uncanny appreciation of the medium that fits perfectly with our expansion.”
In his new role, Canter will oversee all regional sales offices for the company and help to develop strategic initiatives and new advertising opportunities.
“The opportunity to show advertisers how to target their customers with on-demand audio is truly exciting,” Canter said. “Podcasting is a rapidly growing industry that offers compelling programming, providing great engagement for clients. It is a true honor to work with the leader in the market and to help grow the industry.”