CBS Radio wants to make sure New Yorkers don’t miss a beat. The company’s New York radio cluster is launching a new daily e-newsletter detailing the area’s latest news, information and trends. “FOMO: New York,” short for “Fear of Missing Out,” will feature stories from CBS Radio’s radio stations and websites. It will also include content from other popular New York news outlets, such as The New York Times, Gothamist and Time Out New York, along with weather, sports and a quote of the day.
“’FOMO New York’ delivers top local news in an easy-to-read format that makes sense for how we live and consume media today,” senior VP/market manager Marc Rayfield said in a news release. “As a leader in delivering the most up-to-the-minute news in the most fast-paced city in the nation, we are uniquely poised to reach busy New Yorkers at the start of their day.”
The newsletter gives CBS Radio New York a new digital vehicle to offer to advertisers, who are increasingly interested in online advertising options, particularly those with mobile applications. The company has yet to name sponsors, but says key categories have signed on for exclusive daily sponsorships and the newsletter will also feature contests, which could conceivably be sponsored or tied to advertisers.
“The initial response from our advertising partners has been overwhelmingly positive,” Rayfield added. “They appreciate the need for a city-specific news product which allows them automatic geo-targeting within a clutter-free environment.”
An early edition of “FOMO: New York” featured Ivy University as its exclusive advertiser, an online community for artists and entrepreneurs. It also included stories about a fashion event for Gay Pride at Macy’s, sports and weather updates, an offer to sign up for a tour of New York lead by comedian Chris Duffy, and a preview of a free concert by the band Portugal The Man. The quote of the day came from fashion photographer Herb Ritts: “Being an American is about having the right to be who you are. Sometimes that doesn’t happen.”