Former Edison Research vice president Deena Hollander has launched a new online music testing service. Scorecard will be the first product offered under her new company, Advantage Music.
The new music testing service will use randomized hooks and proven techniques such as speed controls and “dummy hooks.” Advantage clients can avoid professional test-takers and scam artists in their music testing. Scorecard respondents can also take the test from any location, on any platform, at their own pace.
“After working in the industry for almost twenty years, I noticed that radio programmers were continuously left frustrated when it came to music testing and getting a high quality test at a price that works within their budget.” Hollander said. “I wanted to give radio stations what they really need while also improving upon the research methods currently used by the industry.